Post-Acquisition Platform Unification
Product Owner & Lead Business Analyst
Led product ownership for the consolidation of three acquired, market-leading platforms into a single unified B2B SaaS product in the Marketing Resource Management (MRM) space.
- Owned the full development lifecycle across 24 bi-weekly sprints, from backlog grooming to sprint planning.
- Ran the "source of truth" initiative mapping overlapping features from three products into one coherent architecture.
- Acted as the integration hub for externally built modules, defining data requirements and API contracts.
- Migrated ~60% of the combined legacy customer base within the first year and secured 36 net-new enterprise clients.
- Now serves a unified source of truth for 350+ global enterprises.